It’s amazing how many business owners, managers and others working in a professional B2B capacity think that it’s near impossible to measure ROI at a trade show.

Trade show marketing is not only a fantastic way for companies to meet new prospects and generate leads. It’s also one of the best ways for marketers to meet again with prospects they’ve already done business with, and cement professional relationships in the long-term.

There’s really nothing like trade show lead generation. Word of mouth is still the most important marketing tool at your disposal. Better yet, it’s free! What’s better than most word of mouth, though? Spreading a fantastic message in a busy, targeted public arena.

Marketing is becoming more sophisticated than ever thanks to the internet. The right strategy allows businesses large and small to see exactly where site visitors are spending their time online, allowing them to create bespoke campaigns that can increase the quantity and quality of leads. So, can you achieve the… [Read More]

An effective trade show marketing strategy goes far beyond simply having a big booth, attractive graphics and a solid sales script. Having the right plan in place that your team understands and that attracts targeted attendees is crucial to improving a company’s profitability and overall productivity.

It’s worth investing in experienced and qualified trade show staffing to really make an impact at an exhibition, make instant connections with potential leads and achieve a good return on investment. However, some companies are still convinced they can make a real impact with branded giveaways and competition prizes. Here’s… [Read More]