The quality and nature of the marketing mix implemented at trade shows determine the success and failure of the product you are planning to exhibit.  A great design of your booth is necessary but this will never be enough to increase the number of visitors at the stand.  It’s all… [Read More]

Tip. 3 Create an Experience A true brand experience is a lot more than just affiliate lead generation. It means delivering a story that the visitor can share after the event, with their colleagues, family, or any other public audience. Remember that the first and foremost dialogue at tradeshows is… [Read More]

Introduction to Promotion Staff Mistakes made by Exhibitors Exhibition shows can be fantastic opportunities for you to engage potential customer and produce a real ROI for your business. Download our guide on how you can make the most of your exhibition with an effective strategy. Engaging visitors and creating a positive first… [Read More]

Living the Brand at INFOSEC 2013 means increasing your reputation and transforming the way you communicate with prospects through face-to-face engagement at live marketing events including tradeshows, exhibitions and expos. The information security market requires branding the company, and not just the product. Delivering a memorable brand experience is particularly important… [Read More]

As the founder of Expo Stars I have always been passionate about excellence in delivering exhibition results for our clients. How we deliver the results is purely down to hiring phenomenal talent that possess the same core qualities, wherever they are situated in the world. Over the last 5 years, I… [Read More]

There are 36 days left until IBC2012 in Amsterdam, an important annual event for professionals engaged in the creation, management and delivery of electronic media and entertainment content worldwide (www.ibc.org). It is time to start thinking about Tradeshow Presenters. Why You Need Tradeshow Presenters With more than 50.000 visitors, the IBC… [Read More]