So, you’re thinking of traversing across seas and continents to exhibit your business in another country. Acquiring new prospects away from home will help you gain international reach. Reaching optimal trade show performance abroad could boost your lead potential and your business’s bottom line. But where do you begin? Right… [Read More]

According to research, 85% of an exhibitor’s success hinges on the performance of its booth staff. 80% of what attendees remember most about a trade show presence is their interaction with the company’s representatives. Face-to-face engagement with your trade show staff is critical to get right. Making an excellent first… [Read More]

You have included exhibiting at trade shows in your marketing plan for this year and have allocated budget and resources. You’re now finalising your strategy, researching what options will provide the best return on investment and considering the next steps to ensure an excellent trade show performance. The Center for… [Read More]

Trade show marketing isn’t what it once was. More and more, technology is becoming an essential part of the on-the-floor experience, helping exhibitors to better attract the attendees most important to them and provide a better all-round experience.

What’s the most important thing for you when it comes to trade show marketing? It’s, obviously, a chance to interact with customers and potential B2B contacts, but how do you define success when you’ve finished and it’s time to head home?

Marketing to different generations can be difficult, with older marketers and those at more established brands at times struggling to get their point across to younger audiences such as millennials, especially at trade shows. It’s something that an approach with professional staffing can help you conquer. So, what’s the problem?… [Read More]