Dubai is an ultra-modern city brimming with lavish shopping malls, once-in-a-lifetime experiences and technological wonders. It’s also an incredible place to do business – which brings us to why you’re here. Exhibiting in Dubai is a gateway to big business opportunities. As a global centre for finance, logistics, trade, tourism… [Read More]

Exhibiting can be a complex beast, especially when you’re a rookie. How do I get my stand noticed? Attract prospects? Capture as many leads as I can? We give you the answers from the most successful exhibition leaders in the industry. In this post, we offer sparks of wisdom from… [Read More]

It’s a fact: we’re human. Sometimes we do the wrong thing. What’s worth ruminating over? Bad behaviour from your trade show team that you could prevent. Not all mistakes have to happen. With enough forethought and preparation, you can stop performance killers in their tracks. This is a collection of… [Read More]

You could have a salsa-dancing robot on display during an exhibition to wow your visitors. But will that alone guarantee success? What you really need is a powerful engagement plan that provides personalised, memorable and impactful booth experiences. To help you make lasting connections, generate new leads and resonate through… [Read More]

The Presidents Club. ICE Totally Gaming. Mipim. These events have all hit the headlines for the wrong reasons. Namely young, pretty women in short skirts and inappropriate behaviour from delegates. We look at why the industry needs to call time on this approach to exhibiting and how you can move… [Read More]

Exhibiting at overseas trade shows has the potential to open up a whole new market for your business. Make the most of the exhibition and your investment will have been worthwhile. Get it wrong and you’ll wish you’d stayed at home and pocketed the fee. If you’re thinking of exhibiting… [Read More]