You have included exhibiting at trade shows in your marketing plan for this year and have allocated budget and resources. You’re now finalising your strategy, researching what options will provide the best return on investment and considering the next steps to ensure an excellent trade show performance. The Center for… [Read More]

So, you’re finally ready to take your company to new heights by exhibiting at a respected, international trade show. The chance is there to mingle with some hard-hitters in your industry, attract new leads that will help take you to the next level and – if all goes to plan… [Read More]

What’s the most stressful job in the world? If your answer has ‘trade show’ anywhere in the title then you’re onto something…

It’s amazing how many business owners, managers and others working in a professional B2B capacity think that it’s near impossible to measure ROI at a trade show.

We are pleased to announce Ivy, a presenter/moderator from Vienna as our Expo Star of the Month for May 2016 for her work at the ERA-EDTA Congress in Vienna from 21st – 24th May 2016. After having been chosen through a detailed and comprehensive selection process by our client,  Ivy was… [Read More]

  If I had to mention one single characteristic of truly successful exhibitors, I would say it’s the ability and knowledge of how to strengthen an effective engagement strategy from one trade show to another. Within the past 8 years, we have continuously focused on developing strategies that integrate the… [Read More]