It’s the day before you fly for an exhibition. Your suitcase lies open on the floor with suspect contents scattered around it. You look at your luggage as if it’s a crossword puzzle. Do you need more socks? How many pens are too many? Overpack, and you’ll be burdened with… [Read More]

Our six-minute strategy for lead generation is central to our marketing masterclass. It’s a reliable method to capture, nurture, value and close leads quickly. And it puts you in the best position to start building customer relationships after an exhibition. In six minutes you can: 1. Greet a prospect 2…. [Read More]

Exhibiting can be a risky business. To ensure success, you have to get a lot of things right – from selecting the best team to shipping your booth on time. And even when you do plan meticulously, equipment can break, staff can miss their flights – bad things happen. If… [Read More]

How important is good face-to-face engagement at exhibitions? Well without it, your investment could definitely go to waste. A booth that’s textbook-plain will detract visitors as effectively as a cold wind. And never mind their contact details, prospects are unlikely to leave with a smile when your staff use pushy… [Read More]

“For selling to work, you need face-to-face, personalized and intense contact.” – Guy Kawasaki The best connections you’ll make in business are those that begin with a face-to-face encounter. It’s the most memorable, impactful and effective way to engage with prospects: meeting in person builds trust and familiarity in a… [Read More]

No matter what you do, if you collect, store and use customer data, the General Data Protection Regulation (GDPR) will affect your business. According to ITProPortal: “less than two-thirds of UK businesses are aware of the implications GDPR will have on their organisation.” This is a frightening statistic considering companies… [Read More]