The “How To” formula of people management in a tradeshow environment Everything that you read about leadership and managing teams, is strongly linked to successful people management in a live trade show environment. Aiming to get your people perform at their best by religiously integrating a matrix of performance and… [Read More]
The quality and nature of the marketing mix implemented at trade shows determine the success and failure of the product you are planning to exhibit. A great design of your booth is necessary but this will never be enough to increase the number of visitors at the stand. It’s all… [Read More]
Introduction to Promotion Staff Mistakes made by Exhibitors Exhibition shows can be fantastic opportunities for you to engage potential customer and produce a real ROI for your business. Download our guide on how you can make the most of your exhibition with an effective strategy. Engaging visitors and creating a positive first… [Read More]
As the founder of Expo Stars I have always been passionate about excellence in delivering exhibition results for our clients. How we deliver the results is purely down to hiring phenomenal talent that possess the same core qualities, wherever they are situated in the world. Over the last 5 years, I… [Read More]
Marketing Specialist, Lee Ali explains why professional Promotion Staff are worth their weight in Lead. Original Article was Published in Exhibiting Magazine March 2009 I am going to describe two scenarios which I have recently experienced within the tradeshow industry. Scenario 1 – New York Jacob Javitz Centre. The visitor numbers were… [Read More]