Dubai is an ultra-modern city brimming with lavish shopping malls, once-in-a-lifetime experiences and technological wonders. It’s also an incredible place to do business – which brings us to why you’re here. Exhibiting in Dubai is a gateway to big business opportunities. As a global centre for finance, logistics, trade, tourism… [Read More]

Exhibiting can be a complex beast, especially when you’re a rookie. How do I get my stand noticed? Attract prospects? Capture as many leads as I can? We give you the answers from the most successful exhibition leaders in the industry. In this post, we offer sparks of wisdom from… [Read More]

It’s a fact: we’re human. Sometimes we do the wrong thing. What’s worth ruminating over? Bad behaviour from your trade show team that you could prevent. Not all mistakes have to happen. With enough forethought and preparation, you can stop performance killers in their tracks. This is a collection of… [Read More]

Exhibiting is an exercise in marketing, not sales. In our latest infographic, we share the secrets to trade show lead generation.  Learn how to capture attention with your trade show booth, entertain and educate your audience through thought leadership content and qualify leads in our simple six minute, six-step process…. [Read More]

Event and Exhibition managers work in a hectic stressful environment. They have handle multiple suppliers, extremely stressful situations like things and people not turning up, and they have an absolute deadline to make sure that everything is ready on time and the event runs smoothly. Our guest blogger Christoph Spiessens… [Read More]

Exhibiting is a golden opportunity to engage with audiences and improve trade show performance using face-to-face engagement. Pushy sales will only get you so far when exhibiting. To really drive home your message and gain business interest you need to build influence around you and your booth through thought leadership…. [Read More]