Is there any tougher job in the world than being a trade show booth hostess? It’s certainly up there, especially with a recent post by TechCrunch highlighting the negative perceptions that so many women in the trade have to face each and every day.
A big industry trade show is happening overseas and you’ve been invited. You’ve managed to secure an excellent spot to set up your exhibition space and are raring to go.
Working as professional promotional staff can be an incredibly rewarding career for people with an interest in delivering creative marketing solutions whilst building serious professional relationships.
Research is underlining what a lot of brands already know: there are huge benefits to be had from a successful trade show appearance. This is particularly the case for brands that want to generate new leads and build relationships with targeted prospects on a face-to-face basis.
In your mind, what is the most effective approach for a trade show? Calm and collected, short and sweet or a hard sell? The truth is there are so many different approaches to consider, and the same one strategy won’t work for every business at every exhibit.
Sales and marketing professionals know what an incredible opportunity exhibiting at a trade show can represent. Even for those brands that exhibit on a regular basis and know the trade circuit well, each and every exhibition provides a unique opportunity to make connections with brand new prospects and build strong… [Read More]