There are so many different reasons why marketing professionals and brand owners commission a trade show booth whenever an industry event rolls around. They may want to showcase some new and existing products at an event to attract attention. They may want to attract new leads to their trade show… [Read More]

There have been some pretty ugly stories in the press over the course of 2017 regarding sexism in certain fields, most notably in the technology sector. Though tech giants including Google have found themselves having to defend their equality policies this year, they insist progress is being made whilst also… [Read More]

Are your trade show booth staff really engaging your prospects? As the exhibitions industry continues to evolve, companies are under pressure to adapt their offerings and keep up with the competition. So, can your booth staff meet new unique needs of trade show attendees? Do trade shows still work in… [Read More]

When it comes to promoting your business at a trade show, more often than not the quality of the promotional staff you have representing you on the show floor will be the difference between turning an interested prospect into somebody that will want to work alongside your company in the… [Read More]

It’s a lot of exhibitors’ worst nightmare. They’re heading to a trade show abroad when, at the last minute, a key member of the sales team falls ill. There’s no time to find a replacement with the sheer experience and sales know-how they have. They’ve also been to that region… [Read More]

Booth staff are the face of your company at every exhibition, acting as the first point of contact to greet and nurture potential leads and introduce them to the right person on the team on the day. They also do more technical work behind the scenes, too. Good exhibition booth… [Read More]