In times of economic volatility and uncertainty, the impact of using promotion staff on the profit strategy is undeniably high. The marketing side of the exhibitors’ strategy brings the greatest added value in achieving competitive advantage. How do promotion staffing services fit into understanding the tradeshows environment, objectives and competitiveness?

The Importance Of Promo Staff At Tradeshows

What motivates the choice of a supplier when it comes to exhibitions and trade shows and what are the areas of improvement in providing lead generators, hostesses, presenters and promotion models around the world? Refining the quality of promotion staffing services for exhibitions, tradeshows and live events requires commitment both from exhibitors and suppliers.  Our goal is to find out how exhibitors and event professionals perceive the use of promotion staff within the current market trends.

In this context, Expo Stars International invites exhibiting companies and event professionals to take the first step in increasing the quality of worldwide events services by completing a short questionnaire, available here.  As a token of appreciation, all companies will  be entered into a prize draw to win a free Expostar for the first day of their next live event, once they have submitted their response.

Expo Stars gathers analyzes and evaluates the opinions of all the stakeholders involved in the process of allocating staff for live events around the world with the purpose of helping, informing and educating event industry professionals and exhibitors to provide better services for better trade show objectives and results. The evaluation report and recommendations will be available for consultation to all industry professionals.