If you are attending a seminar or conference in the Mexican town of Cancun, then you will probably be based at the largest exhibition centre in the area, the Lakam Centre. Recently opened, the Lakam Centre is in a prime location for hosting exciting and important trade fairs and conventions…. [Read More]

In the last quarter of 2012, Expo Stars International launched a study to find out how exhibitors and event professionals perceive the use of professional promotion staff as a tool for effective face-to-face marketing at their tradeshow exhibitions. The responses of 238 international exhibitors, trade show exhibit agencies and trade… [Read More]

In times of economic volatility and uncertainty, the impact of using promotion staff on the profit strategy is undeniably high. The marketing side of the exhibitors’ strategy brings the greatest added value in achieving competitive advantage. How do promotion staffing services fit into understanding the tradeshows environment, objectives and competitiveness?… [Read More]