You have included exhibiting at trade shows in your marketing plan for this year and have allocated budget and resources. You’re now finalising your strategy, researching what options will provide the best return on investment and considering the next steps to ensure an excellent trade show performance. The Center for… [Read More]

We often talk to clients who know they should be exhibiting, but are unaware of precisely what they should be focused on. In this blog, we look at the biggest goals and challenges faced by exhibitors, and how the right trade show marketing agency can help. Exhibition stand supplier Display… [Read More]

Expo Stars Interactive is a leading international live face-to-face marketing agency that provides premium promotional staff to exhibitions, tradeshows and corporate live events around the world. The agency is looking to add a Talent Recruitment Manager to the team, who will be the main source of talent acquisition within the… [Read More]

The “How To” formula of people management in a tradeshow environment Everything that you read about leadership and managing teams, is strongly linked to successful people management in a live trade show environment. Aiming to get your people perform at their best by religiously integrating a matrix of performance and… [Read More]

The quality and nature of the marketing mix implemented at trade shows determine the success and failure of the product you are planning to exhibit.  A great design of your booth is necessary but this will never be enough to increase the number of visitors at the stand.  It’s all… [Read More]

The Company Expo Stars is a global tradeshow staffing and performance agency that helps Exhibitors at tradeshows to increase their qualified sales leads, raise brand awareness, and measure their exhibition results. The Role The Sales Executive will be responsible for developing business in the international B2B tradeshow sector , building… [Read More]