Exhibiting is a golden opportunity to engage with audiences and improve trade show performance using face-to-face engagement. Pushy sales will only get you so far when exhibiting. To really drive home your message and gain business interest you need to build influence around you and your booth through thought leadership…. [Read More]

There are so many different reasons why marketing professionals and brand owners commission a trade show booth whenever an industry event rolls around. They may want to showcase some new and existing products at an event to attract attention. They may want to attract new leads to their trade show… [Read More]

When it comes to promoting your business at a trade show, more often than not the quality of the promotional staff you have representing you on the show floor will be the difference between turning an interested prospect into somebody that will want to work alongside your company in the… [Read More]

It’s a lot of exhibitors’ worst nightmare. They’re heading to a trade show abroad when, at the last minute, a key member of the sales team falls ill. There’s no time to find a replacement with the sheer experience and sales know-how they have. They’ve also been to that region… [Read More]

Working as professional promotional staff can be an incredibly rewarding career for people with an interest in delivering creative marketing solutions whilst building serious professional relationships.

In your mind, what is the most effective approach for a trade show? Calm and collected, short and sweet or a hard sell? The truth is there are so many different approaches to consider, and the same one strategy won’t work for every business at every exhibit.