Research is underlining what a lot of brands already know: there are huge benefits to be had from a successful trade show appearance. This is particularly the case for brands that want to generate new leads and build relationships with targeted prospects on a face-to-face basis.

Trade show marketing is not only a fantastic way for companies to meet new prospects and generate leads. It’s also one of the best ways for marketers to meet again with prospects they’ve already done business with, and cement professional relationships in the long-term.

There’s really nothing like trade show lead generation. Word of mouth is still the most important marketing tool at your disposal. Better yet, it’s free! What’s better than most word of mouth, though? Spreading a fantastic message in a busy, targeted public arena.

In your mind, what is the most effective approach for a trade show? Calm and collected, short and sweet or a hard sell? The truth is there are so many different approaches to consider, and the same one strategy won’t work for every business at every exhibit.

Sales and marketing professionals know what an incredible opportunity exhibiting at a trade show can represent. Even for those brands that exhibit on a regular basis and know the trade circuit well, each and every exhibition provides a unique opportunity to make connections with brand new prospects and build strong… [Read More]

There’s a reason why good trade show staffing is so important and such a wise investment. Not much is more frustrating to a marketing manager than seeing an unengaged, disinterested team member representing the brand at an event.