Trade show marketing isn’t what it once was. More and more, technology is becoming an essential part of the on-the-floor experience, helping exhibitors to better attract the attendees most important to them and provide a better all-round experience.

What’s the most important thing for you when it comes to trade show marketing? It’s, obviously, a chance to interact with customers and potential B2B contacts, but how do you define success when you’ve finished and it’s time to head home?