Trade show marketing isn’t what it once was. More and more, technology is becoming an essential part of the on-the-floor experience, helping exhibitors to better attract the attendees most important to them and provide a better all-round experience.

What’s the most important thing for you when it comes to trade show marketing? It’s, obviously, a chance to interact with customers and potential B2B contacts, but how do you define success when you’ve finished and it’s time to head home?

The trade show marketing sphere was an interesting place to be this year. So many changes are taking place in the industry over a short period of time thanks in part to greater connectivity offered by the internet and more interactive technology in the form of apps, VR and more…. [Read More]

Trade show marketing is not only a fantastic way for companies to meet new prospects and generate leads. It’s also one of the best ways for marketers to meet again with prospects they’ve already done business with, and cement professional relationships in the long-term.

An effective trade show marketing strategy goes far beyond simply having a big booth, attractive graphics and a solid sales script. Having the right plan in place that your team understands and that attracts targeted attendees is crucial to improving a company’s profitability and overall productivity.