When exhibiting, the people at the front and centre of your trade show booth are effectively the face of your business. They represent you, your company, its interests, know everything about your products and services, and are there to answer any and every question people may have.

Research is underlining what a lot of brands already know: there are huge benefits to be had from a successful trade show appearance. This is particularly the case for brands that want to generate new leads and build relationships with targeted prospects on a face-to-face basis.