It’s a lot of exhibitors’ worst nightmare. They’re heading to a trade show abroad when, at the last minute, a key member of the sales team falls ill. There’s no time to find a replacement with the sheer experience and sales know-how they have. They’ve also been to that region… [Read More]
The 52nd Paris Air Show – the oldest and largest aviation trade show in the world – went live at the end of June 2017, with hundreds of millions of pounds’ worth of deals expected over the six-day event. As trade shows go, there are very few events that can rival… [Read More]