Tip. 3 Create an Experience A true brand experience is a lot more than just affiliate lead generation. It means delivering a story that the visitor can share after the event, with their colleagues, family, or any other public audience. Remember that the first and foremost dialogue at tradeshows is… [Read More]

1. What do you feel are the most important qualities that a promoter needs to succeed in this industry? To me the most important qualities are professionalism and enthusiasm. If you enjoy what you are doing, you radiate this to everyone around you and it benefits both you and the… [Read More]

If you are travelling to the Dutch capital city of Amsterdam, for a conference (conferentie) or exhibition, then you will probably be visiting the Amsterdam RAI Exhibition and Convention Centre, which is the largest and most popular exhibition centre in Holland. The site encompasses 11 exhibition halls as well as… [Read More]