We are delighted to announce that our Managing Director Lee Ali will speak at the Exhibiting Excellence Mini-Masterclass, taking place at the Emirates Grand Hotel in UAE on Tuesday, 27th October, from 9.00am.

67% of all exhibitors at tradeshow exhibitions do not have a clear visitor engagement strategy for their events.

With this key statistic in mind, Lee Ali will tackle the subject of “Inter-personal engagement at trade shows” and will be focusing on:

• • How to get visitors out of their trance
  • How to effectively staff your booth with the right people
  • The only 5 Reasons why people will want to buy from you or your company
  • How to get visitors’ attention in less than 10 seconds and have them engaged in a purposeful conversation

Expo Stars is committed to supporting exhibitors completely transform their exhibition into a profitable marketing exercise and shift them away from making costly mistakes. The masterclass is part of the Exhibiting Excellence events in partnership with Exhibiting Agency and the Excellence Hub.

To register for the event, please click here

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Lee Ali is the Founder and Management Director of Expo Stars Interactive, a worldwide trade show performance agency, aiming to increase ROI for companies exhibiting internationally. Having worked in sectors such as telecoms, mobile and broadcasting, Lee is an expert in Sales and Business Psychology and communications in Live Marketing. He is a member of the Institute of Directors ( IoD) and the International Association of Exhibitions and Events (IAEE). Lee is also a Fellow of the Institute of Sales and Marketing (InstSMM).