Less than 6 months left until ICE Totally Gaming will kick off again at London Excel in 2016! The event will be comprising 3 shows: ATEI, IGE and The Betting Show. Every year the ICE Show is attracting over 20,000 visitors, professionals and leaders in the gaming industry, making it an amazing show to get expert advice, network and connect with leaders in the industry.

With this year’s increase of requests for more qualified and proactive face-to-face engagement strategies at the booth, Expo Stars are raising awareness and promoting best practice advice for the use of trade show staffing services at gaming events worldwide. To help you use promotion staff, hostesses and promotional models effectively at ICE 2016, we are sharing some tips here: The 5 Biggest Mistakes that Exhibitors Make and How to Avoid Them. If you want to find out more about how we can help you maximise your presence at ICE 2016 in London, please click here.

To find out more about this year’s theme at ICE Totally gaming, watch the trailer: