Generating a return on investment for trade show marketing can be hard work without a strategy.

In this guide, you will find learn the foundations for effective trade show lead generation.

You’ll discover:

• the art of attracting attendees using effective face-to-face
engagement
• why you should leave your sales team at home
• strategies to increase the volume and the quality of your
trade show leads
• best practices for GDPR compliant lead capture
• the formula to forecast trade show success